Dear Customer,

It is time …

This letter has been more than thirty years in the making.

Beginning in the early 90s, I ran the secondary marketing operations for a rather substantial mortgage banking company in the Southwest.

Based largely on daily conversations I had with our retail and wholesale originators at the time, I began “noodling” on an idea. This idea would ultimately become a company called Market Alert, which began full operations on April 12, 1992.

My intention was, back then and to this day, to provide mortgage originators in the field with senior-level secondary mortgage market analysis, real-time access to breaking economic news, and customizable dynamically updated market price alerts on a proactive basis. It was all designed to ensure Market Alert clients were always “minutes ahead when seconds count” in the ever-shifting world of mortgage interest rate movement.

Over the years, the vehicle I use to deliver my information has changed, but my commitment to providing mortgage originators with the best forward-looking mortgage market analytics has never wavered.

I fully recognize that I am a very fortunate man; I have been afforded the opportunity to do what I love with the support of an incredible team who are like family to me for the benefit of people I respect and admire. Thank you for your part in making all of that possible.

Even so, the time has come for me to retire. I have decided to hang up my keyboards at 5:00 p.m. ET on December 30, 2022.

If you have paid for service beyond December 30, 2022, rest assured that you will receive a full and timely refund of the unused portion of your subscription fee.

It has been a high honor to be of service to you. I sincerely wish you well – and I most respectfully bid you adieu.

Larry Baer
CEO/Chief Market Analyst
Market Alert, Inc.
800.382.3865 or 972.612.2076